Our Story
At Goal digger By Kay, we believe that clarity is the foundation of achievement. Our mission is to provide productivity tools that inspire business owners and professionals to lead intentional, organized lives.
Born from Necessity
Goal Digger planners was founded in 2022 when our founder, a student at the time, struggled with balancing school, business and her objectives and so she created the planner to help her organize her life.
The Goal Digger Philosophy
We design our products with three core pillars in mind:
Functional Minimalism
Every line and section has a purpose. No clutter, just clarity.
Inspirational Integrity
Our quotes and stickers are thoughtfully curated to provide meaningful motivation.
Executive Quality
We use only the finest materials to ensure your planner stands the test of time.
“
"Planning isn’t all that matter because after planning you need to execute, however you need to know where you are going before embarking on a journey such that you don’t waste your time in the process"
Sunjo Karen
Founder & CEO
By the Numbers
100+
Planners Sold
120+
Stickers Printed
200+
Inspirational Quotes
15
Partnerships